In order to allow for maximum email deliverability, we rely on a third party provider for sending out our transnational emails: SendGrid. We also ensure that emails sent through our system are in fact transnational in nature — our system makes it impossible for clients to import lists and mass-send emails, so really all of the password resets or confirmation emails are wanted.
This gives us an an incredible reputation of 99%+ emails delivered.
Having said that, certain clients have less luck than the masses. It seems like organizations that already do a lot of marketing might have some emails sent from our system heading to spam. There are a few things you can do about this.
1 – Have your domain administrator (the person who manages your @something.org / @something.com addresses) setup an SPF record. Here is a sample SPF record they can use:v=spf1 ip4:126.96.36.199 ~all
2 – If your incoming mail server needs to have emails white listed, be sure to set us up on that whitelist. Provide them our IP address: 188.8.131.52